Just Rite Equipment

About Us

Becoming one of the country’s largest suppliers of loading dock equipment didn’t happen overnight

Who We Are

We fix broken stuff!

Loading docks and doors at distribution centers and manufacturing plants can be dangerous places. Dock and door equipment in these areas needs to be safe and operate efficiently — more often, this is not the case! We fix or replace broken doors and dock equipment, and do our work with our own technicians/employees. Our job is to provide insight and choices regarding facility safety and operational needs for docks and doors. Identifying customers "unconsidered needs" in this regard is our highest priority - we do it well!

Most Trusted in the Market

We are the largest distributor in the world for the leading manufacturers of dock equipment and hi-speed doors. We sell, install and service everything we provide - and do it better than most. Our mission is "to be the most trusted sales and service distributor in our market" and we live by it!

View the Duraserv Timeline

Our Brands

Southern Dock ProductsJust Rite EquipmentOverhead Door Company of AustinOverhead Door Company of New OrleansOverhead Door Company of South FloridaLavallee Overhead DoorThe Bestdoor CompanyAmerican Roll Up DoorPassport Door & DockOverhead Door New Jersey

Values that work

Company Goals

  • Take great care of every customer.
  • Treat employees well and with respect.
  • Be “first and best” in all markets in servicing customers.

Employee Commitment

  • Be accessible to customers and co-workers.
  • Be accountable to yourself and the company for your performance.
  • Be positive and enthusiastic.
  • Be a team player, hustle and have a great attitude.

Why we succeed

Service First

We have transformed our business from an equipment provider through new construction to a "service first" provider to end user clients. We believe in developing best practices by learning from our people and experiences, which has been a key success factor as we have grown. Employees at every level can have an impact on these best practices; that openness helps build a culture where people are motivated to improve the customer experience. We provide our customers with solutions and options to find them the best solution. Whether our customer is a Fortune 500 company or a mom and pop business, we strive to build relationships so we can become their preferred vendor.

One Customer-One Contact

Our approach is "one customer-one contact" for all service, aftermarket and new equipment needs. This ensures quick response to requests or problems while building a strong relationship. With 22 locations in 9 states, our model allows each division to be customer-focused, as all support functions happen in Dallas.

Large Retailers

One high growth area of our business is our service work with large multi-state retailers like Target and Walmart, performing most work with our technicians. We have grown this portion of our business to over 12,000 service transactions annually. To find out more about our national coverage for our key accounts, visit DuraServ.

Compete as a Team

Our entire organization understands the need to "compete as a team" and be trusted by our customers. A proactive program we developed to provide safety and operational needs assessments for customers has been highly successful and helps make our customers' operations efficient and safe.

Committed Employees

We are a transparent business, holding quarterly meetings for all 360 employees to share detailed results and priorities. We're blessed with loyal, committed people. Our job is to remove obstacles to their work and treat them well and with respect.

Experience and Tenure

We have employees whose tenure is 40+ years in the business. We have some of the most experienced and knowledgable people in the dock and door industry.

Awards

Serco/Kelley Top Volume Distributor (2002-2015) Wayne Dalton President's Club (2005-2015) Rytec Largest North American Dealer (2009-2015) MHEDAMVP Award (2013-2015) Raynor National Account Partner Bronze (2014) Wayne Dalton Circle of Excellence (2016)